With the rise of social media and mobile usage, marketers are turning to MTA to provide the dynamic approach to analysis that is needed to improve marketing ROI.Digital marketing is becoming more and more complex. While many businesses are still relying on last-click and post-click attribution models, many are beginning to realize they can no longer provide the flexibility needed by a multifaceted media strategy. With an MTA model, you’ll be able to access multiple touch points and design a marketing strategy that will optimize your potential for lead generation. The statistics resoundingly show that marketing attribution can improve your marketing insights, allowing you to identify the core factors that drive sales, so you can cultivate a targeted marketing strategy. How Will Multi-Touch Attribution Benefit Your Business?įor businesses that are in need of a dynamic attribution model, MTA is the ideal approach. 29 percent of respondents report experiencing a major benefit, while an additional 60 percent report experiencing some benefit.Ī whitepaper released by Kenshoo highlights just how inefficient a single-point model campaign is while pointing out that an MTA model can enhance the accuracy of insights, providing a much more accurate approach to data analysis than single-point modeling. A report released by Marketing Charts found that, while only 24 percent of company marketers use marketing attribution, those that are utilizing it have had impressive results. MTA has proven to be highly precise, which is perhaps what has led to its growing popularity. MTA uses multiple touchpoints to give you insights into your entire campaign. Utilizing multiple marketing touchpoints: Since your marketing strategy needs to be dynamic, you need an attribution model that is equally flexible.This allows you to identify aggregate trends and design a marketing strategy that is suited to produce an increased ROI.
MTA helps to connect the dots by providing an in-depth analysis of where each sale comes from. Attributing a cause to every sale: To improve sales, you need to understand how sales are being made, to begin with.Advanced analytics: With MTA, marketers can improve their data analysis and inform better marketing decisions.It provides deeper insights into the aspects of a campaign that are performing effectively and the aspects that are lagging behind, so marketers can implement a targeted marketing approach that is fully optimized to produce maximum leads. The technology relies on an automated algorithm that gauges ROI in real-time, providing marketers with an up-to-date analysis of their marketing success. MTA can be used to optimize the return on investment (ROI) for marketing. MTA can help businesses gain better insights from their strategy, so they can design their digital marketing strategy around the marketing channels their customers utilize the most. According to research conducted by EdgeRank Checker, brands that utilize mobile Facebook posts have experienced an average of 39 percent more engagement per every post, thus considerably improving marketing ROI. Since more businesses are utilizing mobile outreach than ever before, this adds yet another facet to the marketing campaign. MTA provides the dynamic attribution analysis that businesses need to assess the success of their marketing campaign across all channels. In recent times, mobile usage and social media have become increasingly popular among consumers, and marketers need to be able to leverage these trends.
What Is Multi-Touch Attribution?Ĭonsumers are no longer relying on a single medium to access information about companies. As a result, multi-touch attribution (MTA) is beginning to gain ground in the marketing world, providing a more versatile model that offers the flexibility modern businesses need. However, they fail to take into account the multitude of marketing channels that modern companies utilize, thus providing an inflexible approach to attribution. Last-click and post-click attribution models are particularly popular approaches. How Will Multi-Touch Attribution Benefit Your Business? What Are the Most Common Attribution Models?
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